The Purple Flag is similar to the Blue Flag for beaches, given to cities and towns that surpass the standards of excellence in managing its evening and night time economy.  It will help raise the profile of Bradford, and businesses are able to use the logo to encourage visitors to the city.

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Areas awarded the purple flag are recognised as providing a vibrant and diverse mixture of entertainment and culture, whilst promoting the safety and wellbeing of visitors and residents. Or, to put it simply, Purple Flag status indicates where to go for a better night out! And this means not just for pubs and clubs but for a wide range of activities including arts and culture, leisure, eating out and events.

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It’s not difficult to see why it is so important for Bradford, with a growing number of restaurants, cafes and attractions, in addition to its heritage and endless culture.

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Purple Flag accreditation is run by the Association of Town and City Management (ATCM) and is the benchmark for good night time destinations.